Recognizing the importance of individuality, we celebrate each director's unique style and voice, amplifying their distinctive qualities to help them stand out in the industry. As part of our collaborative efforts, we're proud to work alongside talented writers.
Aviva Yael is a seasoned Copywriter, Scriptwriter and Creative Director. As Pharrell Williams' Brand Director and VICE Magazine's very first Fashion Director, Aviva brings a wealth of experience from the editorial, marketing and agency worlds. She has worked with A-List celebrities and directors and her work has been published in the New York Times, T Magazine, Gawker, Fast Company, The Fader, Inc. Magazine, and more.
Nicole Cedeño, the Founder of Dark Horse Studio, has secured a prominent role as a consistent collaborator among the biggest production companies in the world, thanks to her background in filmmaking and a strong work ethic. Having collaborated with industry giants to craft memorable treatments, she has developed an innate understanding of storytelling, both visually and in written form.
Find writing samples below.
We lead the pack, setting the pace for success
OLD LEGACY X NEW LUXURY
GHOSTWRITER: AVIVA YAEL
You have invented luxury in its simplest form: ice cream. When we indulge in a scoop, we’re affording ourselves that same special feeling we felt as kids. It’s a moment with no stress, no drama, no grind. When we stop the noise, we notice the people and buzz of things that surround us every day but might otherwise go ignored. By freezing on these moments and amplifying that emotion, you have developed a concept that engages our audience with an exceptionally high-value proposition: we create our own joy, exactly where we are.
Individuality is the new wealth. Experiences are the new assets to acquire. Freedom of self-expression is the new Good Life.
The redefining of luxury in a radically inclusive world is of the very now and we are going to make this hit by reflecting today’s culture.
We are creating a fluid hybrid of art and action so I want to bring excellence in every detail to these films, from the technical prowess and choreography, to brilliant casting and devastating fashion choices, to spectacular visual effects. The freeze-frame elements allow us to go into the minutiae of a high-output fashion campaign, which aligns your vision with my body of work. I knew from the references in your brief that this would be utterly synergistic. We will bring in a new generation of tastemakers to help you to tell your story.
SMIRNOFF SMASH TEA PARTY
GHOSTWRITER: NICOLE CEDEÑO
And at the crux of it all? SMASH TEA!
We bridge the gap between the worlds of theatre and film. We’re not merely aiming for a casual handshake between the two worlds; we’re orchestrating a full-blown tango, where each art form complements and elevates the other. In the theater, the stage is our canvas, alive with the electric energy of live performance. It’s where the audience can feel the heartbeat of the story, where the tangible presence of actors resonates in every corner. Now, imagine taking that visceral immediacy and seamlessly intertwining it with the cinematic allure of film.
On the film side, we’re tapping into the magic of multiple dimensions, cinematic angles, and the ability to whisk the audience away to fantastical realms. The camera becomes our choreographer, gliding through scenes with the grace of a ballet dancer, capturing every nuance and emotion in breathtaking detail. We’re not just capturing moments; we’re crafting a visual symphony.
THE EXTRAORDINARY IS INSIDE OF US
GHOSTWRITER: AVIVA YAEL
I say this while clapping my hands: We. Need. Fun! We need to break through the mist of content by doing something stylistically innovative. Let’s level up, showing a new generation how this iconic American institution provides remarkable style that’s synonymous with inclusivity and sustainability.
We’re creating films with cultural significance that are shifting the mindset about your legacy. This isn’t just where you go for special occasions and big-deal life moments, it’s a portal to creating our own special occasions, right where you are, at any moment.
This is simple but spectacular storytelling. We’ll weave together textural, gorgeous scenery where every corner of the frame is considered and each moment has a purpose. Visually and sartorially it’s curated in such a thrilling style, the viewer wants to slow it down, freeze-frame, and examine the details. It’s a thirst trap, but make it fashion.
SAUDI ROYAL NATURE RESERVE DOCUSERIES
GHOSTWRITER: NICOLE CEDEÑO
At this very moment, 57% of humans live in cities.
We are an isolated, hopeful, and scarred generation of avid consumers who are growing further apart from the natural world every day. Nature used to dictate how we live, now humans dictate whether nature survives. We act as her caretakers but what we tend to forget is that if we destroy the planet, we destroy ourselves. As climate change and habitat loss push wildlife to their limits, Imam Turki bin Abdullah Nature Reserve holds promise for the future, a reminder that now is the time to protect biodiversity and restore the balance between human life and the environment.
The key will be to focus on the importance of emotions and link them with images that celebrate the stunning Saudi landscapes of the Imam Turki bin Abdullah Royal Nature Reserve.
We plan to make a documentary series that celebrates the victory of relearning our traditions and going back to our origins. We want to create stories that are not only immersive but also relevant, engaging and refreshing. Stories that encourage people to get out of the virtual lives that trap them. We will use different cinematic tecniques and cutting edge equipment to achieve this, for instance: drone photography, the use of telephoto lenses with zoom capabilities to capture wildlife at large distances and the use of tracking shots that follow and accompany animals and experts in this epic journey.